Guide
As a Guide, we know you're just trying to make a living, and hoping that your past and current clients aren't trying to keep you as their 'secret'. So we've created a program to enhance your word-of-mouth marketing efforts and increase your visibility and profile. We also know that what you are now wanting to know is, "What's this going to cost me?" and "What am I going to get for my money?" So, here's the short answer: for our Guide package, at $600, you get 20 units of the Fly Fishing 101[tm] DVD/CD package product; you are included on the full distribution of your area's regional CD; you get 2 full screens of messaging space on one regional CD; and you get full access to the supporting marketing materials produced by Angle Productions. That's the short answer; what follows explains each of these elements in a little more depth.
Guide Specifics
Product component:
The Fly Fishing 101[tm] package has been designed to retail for a suggested $30 and to wholesale for $15. For Guides, we have equated the retail value of the number of units you will receive to your buy-in amount. So, for your $600 investment, you receive 20 units with a retail value of $30 a unit. It is entirely up to you as to how you utilize these units. Using your existing distribution channels, you may offer these as an introductory or complimentary 'freebie'; as a premium for certain dollar volume of service purchases; or as a sale item at the suggested retail price of $30 - which would totally recoup back to you your investment. Frankly, we think that alone would make this an attractive offer. And that's before we get into the significant marketing components of Branding and Messaging.
Branding and Distribution component:
As a Guide, your identity will become known throughout your region through your inclusion on the regional CD, distributed by major marketers to the fly fishing market. Your name and identity can be included in ads, press releases and point-of-purchase Marketing Materials prepared by Angle Productions in support of the Fly Fishing 101[tm] package.
Messaging component:
Having actual product, which you physically possess and control, and having your affiliation to that product identified in supporting Marketing Materials goes a long way in making your ownership of Fly Fishing 101[tm] a tangible reality. We take that ownership to yet another level, however, with our Messaging Program. Here's how our Guide Messaging component works: In addition to the DVD, the Fly Fishing 101[tm] package will include one of 6 regional CDs. The regions currently planned for are: The West; Rocky Mountain Region; Mid-America; Southeast & Florida; Mid-Atlantic; and Northeast. On your regional CD, you will receive 2 'screens' of space that can show photos of you at work, your guests and where you guide with a link to an additional two Adobe PDF Reader pages which can contain coupons, flyers or other printable content. Complementing your CD digital messaging space is the companion 28-page booklet that comes with the package, with each Guide allocated an eighth-page 4-color space. In addition to the Messaging space reserved for Underwriters, Sponsors and Guides each regional CD also will contain informational content to enrich and facilitate the fly-fishing experience such as river and waterway maps; state Fish and Game rules, regulations, guides and applications; region-specific information; and some general tips and tricks like basic knot-tying.
Marketing Materials component:
Rounding out our 'What you get' package is our Marketing Materials support component. We realize most of our Guides may not have existing full advertising campaigns, but you may have an individual ad. To facilitate being able to 'piggy-back' on your produced ads, we've created a series of 'snipes' announcing either your affiliation with Fly Fishing 101[tm] , or availability of the product through you. Some of you might prefer our ready-made, off-the-shelf ads to which your branding can be added, for your own media placement. We have those available as well. We have also produced a series of Press Releases announcing the Product, its features, and availability of the Product through our affiliated Underwriters, Sponsors and Guides. Marketing Materials support also includes a variety of 'print-ready' art-parts should you need them for point-of-purchase displays or trade shows. Contact us to receive your Media Kit for samples and technical specifications.
