Marketer Program
Fly Fishing 101[tm] is a product different from anything else in the fly-fishing industry, both in the way its instructional methodology rewards the fly fisher and in the way its marketing approach rewards our participating marketers. The 'Instructional Program' section covers the way it rewards the fly fisher; this section covers how our marketing approach rewards you as a marketer. We can sum up how our marketing approach rewards the marketer with 3 words: Return On Investment. We have structured our offering in such a way that there are four broad levels of participation available: Full Underwriter; Limited Underwriter; Sponsor; and Guide.
What follows below is an overview of what every participating Marketer gets.
First, each Marketer gets Product.
Specifically, a quantity of the Product tied to the value of your participation. For Underwriters and Sponsors, this means the number of units of the Fly Fishing 101[tm] package you receive is equal to the wholesale value of your participation. For Guides, the number of units is equal to the retail value of the package. The package itself consists of the interactive DVD, Fly Fishing 101 as well as a bonus CD, a 28-page booklet, and a premium safecase with full-color wraparound insert labeling. And since initially this package is going to be available exclusively through participating Underwriters, Sponsors and Guides, you, as a Marketer, exercise true 'ownership' of this amazing one-of-a-kind product.
Second, you get Logo Placement and Co-branding.
While Underwriters and Sponsors both participate in this part of the Program, Underwriters receive significantly more exposure, commensurate with their increased financial participation. Space where logo-placement and co-branding opportunities are available include: on the safecase wraparound insert; the back cover of the booklet; point-of-purchase materials; and on the "Angle Productions" website.
Third, you get Messaging Space.
There are different levels of participation for this benefit, (see appropriate section: Full Underwriter; Limited Underwriter; Sponsor; or Guide). Messaging on the DVD and the CD can be in the form of motion clips, audio clips and static presentations as well as viewable and downloadable PDF files which could accommodate coupons, special offers or entire catalogs. Messaging space is included in the Brochure as well.
Fourth, you get Marketing Materials Support.
Angle Productions will have readily available and accessible for you on our secure FTP site such marketing materials as off-the-shelf ads, which you can append your logo to; snipes, referencing the Product, which you can add to your existing ads; customizable press releases; and samples of advertising-style copy which you can use in your ads.
